• Direct mail is one of the most effective vehicles creating a high return on investment
• By highly personalising mail, response rates can increase by 5 to 10 fold
• Targeting specific existing and potential customers eliminates wasted time,
money and marketing material
• Direct mail builds on customer loyalty aiding customer retention
• People prefer to receive personalised mail.

In preparation of a direct mail campaign, six key steps should be followed:

• Decide on your target market
• Create a database to work from- we can source the lists or prepare your own list for mail merge
• Create a suitable campaign- what message do you want to send out?
• Design the mailer - letter/postcard/leaflet/brochure/etc.- Think about paper sizes, dimensions and paper weights all of which affect the postage rates
• Also check out our Envelope Size Guidelines
• Send database and mailer to Shanahan Direct who will look after all your print, packing and despatch
• Measure and evaluate the results of the campaign.