Frequently Asked Questions
What is Direct Mail Marketing?

Direct Mail Marketing is all about connecting with your customers on a personal level while simultaneously promoting you and your brand. By designing letters, brochures, postcards, etc. you can reach a wide audience of current and potential clients. We at Shanahan’s can help you bring that organisation and personalisation to your business mailings, and expand your potential audience in the process. Read more about Direct Mail Marketing and what it can do for your business here.

What savings can I make with Shanahan Direct Marketing?

Shanahan Direct can help you save between 20% and 34% off your post bill. Outsourcing your mail requirements is very efficient, and your costs are guaranteed to remain within your budget.

Is Shanahan Direct an Irish Company?

Yes, Shanahan's is 100% Irish owned by directors Caroline Shanahan and Michael Shanahan.

Is using An Post the only option?

Not at all. The postal system has opened up to competition over the past few years and there are now many different mailing options, making the final decision all the more complex. This competitive market will allow users to choose from a range of options that will include distribution and delivery. To get the best value from this competitive market you must get to grips with the requirements of the alternative carriers – tracking their prices, understanding data processing, sorting the mail and preparing each mailing for potential multi-carrier delivery.

But don't worry, we here at Shanahan's can do all of this for you. We are a truly independent source of advice, holding all routing and pricing tables. We provide an up-to-the-minute postal consultancy service and sorting to our clients. This ensures they get the best possible value for money from their postage budgets.

Can I be sure my database is secure?

Yes, we sign confidentiality agreements with our clients and do not store your files after use (unless requested). You can be assured that however complex and/or sensitive your mailing may be, it will be handled with the utmost care and attention to detail, in an accredited secure facility. Whether it be highly confidential encrypted data via our SFTP site, information received in data processing, or data handled during laser printing or the delivery process, your information is safe with us.

Do you have a Data Protection Policy?

Shanahan Direct Marketing Ltd, Data Protection Policy


At Shanahan Direct Marketing privacy and data protection rights are very important to us. This policy is a statement of Shanahan Direct's commitment to protect the rights and privacy of our own and clients data.

Shanahan Direct Marketing is registered under the Data Protection Act 1998 - 2003 (Ref. 2740/A) as a data controller and data processor and all personal data will be maintained in accordance with the obligations of that Act.

Data Protection is the safeguarding of the privacy rights of individuals in relation to the processing of personal data, in both paper and electronic format. The Data Protection Acts of 1988 and 2003 lay down strict rules about the way in which personal data and sensitive personal data are collected, accessed, used and disclosed. The Data Protection Acts also permit individuals to access their personal data on request, and confer on individuals the right to have their personal data amended if found to be incorrect.

This document outlines Shanahan Direct Marketing'™s policy to help ensure that we comply with the Data Protection Acts.

Inquiries about this Data Protection Policy should be made to: Data Protection, Shanahan Direct, Units 2 & 3 M50 Business Park, Ballymount Avenue, Ballymount, Dublin 12, D12 HP11. 

Purpose of this policy

This policy is a statement of Shanahan Direct Marketing's commitment to protect the rights and privacy of individuals in accordance with the Data Protection Acts.

Collecting information

We collect and use information to provide the following services:

1. To undertake advertising, marketing, direct marketing and public relation exercises.
2. To provide a full range of database management services, including: supplying consumer and business data, data profiling, data hygiene, data capture and address validation and correction.
3. To perform accounting and other record-keeping functions.
4. To provide personnel, payroll and pension administration services

Data Protection Principles
We shall perform our responsibilities under the Data Protection Acts in accordance with the following eight Data Protection principles:

1. Obtain and process information fairly

We shall obtain and process personal data fairly and in accordance with statutory and other legal obligations.

2. Keep information only for one or more specified, explicit and lawful purposes

We shall keep personal data for purposes that are specific, lawful and clearly stated. Personal data will only be processed in a manner compatible with these purposes as defined in the company personal data usage matrix.

3. Use and disclose only in ways compatible with the above purposes

We shall use and disclose personal data only in circumstances that are necessary for the purposes for which we collected the data.

4. Keep information safe and secure

We shall take appropriate security measures against unauthorised access to and/or alteration, disclosure or destruction of personal data, and against its accidental loss or destruction.

5. Keep information accurate, complete and up-to-date

We adopt procedures that ensure high levels of data accuracy, completeness and that data is up-to-date.

6. Ensure information is adequate, relevant and not excessive

We shall only hold personal data to the extent that it is adequate, relevant and not excessive.

7. Retain information for no longer than is necessary

We have a retention policy for personal data.

8. Give a copy of his/her personal data to that individual, on request

We adopt procedures to ensure that data subjects can exercise their rights under the Data Protection legislation to access their data.


Overall responsibility for ensuring compliance with Data Protection Acts rests with Shanahan Direct Marketing. However, our responsibility varies depending upon whether we are acting as either a data controller or a data processor.

All employees and contractors of Shanahan Direct Marketing who separately collect, control or process the content and use of personal data are individually responsible for compliance with the Data Protection Acts.

The Data Protection Co-Ordinator is Caroline Shanahan, who™se responsibility is to co-ordinate the provision of support, assistance, advice, and training within Shanahan Direct Marketing to ensure that the company is in a position to comply with the legislation.

Procedures and Guidelines

Shanahan Direct Marketing is firmly committed to ensuring personal privacy and compliance with the Data Protection Acts, including the provision of best practice guidelines and procedures in relation to all aspects of Data Protection.

Access Requests Procedure 

Shanahan Direct Marketing'™s Access Request Policy and Access Request Form is available upon request.


This Data Protection Policy will be reviewed regularly in light of any legislative or other relevant developments.

Caroline Shanahan, Managing Director
Dated 17/10/2016